AI Marketer helps to automate social media marketing and listing promotions by automating social posting and providing content ideas.
Summary
Social Media Manager
Create a Post
Social Media Manager embeds an AI experience into Social Studio.
To quickly generate a post, you can hover over the AI-Generated Post button. This will take you to the Create a Post screen, where you can continue to converse with AI Marketer to perfect your post.
The Social Media Manager will generate 2-3 post options for you to choose from. You can also continue to refine the post options using the chat or the enhancement buttons.
Once you are happy with one of the recommendations, click the Use It button to bring the content into your post editor.
If you have a post idea that needs refinement, you can click the Create a Post button and start having a conversation about the post you want to make. Social Media Manager will generate post options, complete with hashtags or relevant URLs, for you to choose from.
Once the post has been perfected, you can either post immediately or schedule for a future date.
Automatic Posts
Listing Posts
AI Marketer can be configured to automatically generate posts for your and your teams' listings. You can configure the auto-post settings to trigger based on listing status changes.
The available listing statuses are:
- Coming Soon
- New Listings
- Open House
- Price Reduced
- Under Contract
- Sold
- Back To Market
You can control which types of properties auto-post using the Property Filter tool.
Holiday Posts
The Holiday greetings that are supported are:
- New Year's Day
- National Realtors' Day
- Memorial Day
- Independence Day
- Labor Day
- Halloween
- Thanksgiving
- Christmas
- Valentine's Day
- Labor Day
*At this time, users cannot request additional holidays or opt out of the supported holidays.
Market Insights
- Local and national housing trends, including prices, inventory, and mortgage rates
- Hyperlocal community highlights, such as schools, development, and demographics
Buyer & Seller Guides
- These guides include actionable tips from 'First-time homebuyer checklists' to 'Seller prep hacks.'
- Builds trust and nurtures buyer and seller leads
Investment Insights
- Target investor clients with ROI breakdowns, tax strategies, and emerging market spotlights.
Home Staging & Design
- Highly visual and shareable, low-budget, high-impact staging and renovation ideas
Set Up Auto Posts
To set up this feature, navigate to Marketing > Social Studio, click the Settings button, and select Auto-Post Settings:
Under My Listings and Office Listings, you have 5 different options to customize:
- Enable/disable auto-posting
- Customize the default captions for your auto posts (Click to set default content)
- Select which social profiles you would like to auto-post to (Applied Profiles)
- Filter specific property criteria you would like to auto-post (Property Filter)
- Filter specific listing statuses you would like to auto-post (Triggers)
Detailed explanations of each are below:
2. Customize Default Captions
For Listing auto posting, you will enter the generic caption that you'd like to use. Pro tip: Use the Variables to pull in specific data from your listings!
3. Applied Profiles
Clicking on this section brings you to the profile and status selector. Here, you can pick which profiles and which listing statuses you'd like to include auto-posts for.
4. Property Filter
To add a filter to the types of listings that are included in an auto-post, click the Property Filter icon next to Office Listings or My Listings. The total number of listings included, after applying a filter, is available in the lower left corner.
5. Triggers
To pick the listing statuses that you'd like to trigger an auto-post for, simply click on the different statuses under Triggers.
FAQs
Q: I have a 3-seat account. If I buy AI Marketer on 1 lofty seat, is that access shared with my two other Lofty seats?
A: It is not shared.
Q: It says you can connect six social media profiles. What does it mean?
A: It means you can link up to six different social media accounts to your Social Studio dashboard. These can include accounts from supported platforms such as:
- Facebook Pages
- Instagram Business accounts
- Twitter profiles
- LinkedIn profiles
- Youtube profiles
- Google Business Profile
Questions?
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.
Related terms: AI Marketer, social media profiles
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