Introduction

A Comparative Market Analysis is a tool that real estate agents use to get buyers and sellers to do business. This is done by providing a report, called CMA or Listing Presentation, that includes an estimate of the value of a specific property based on comparable listings that have sold, are pending, or are still active on the market.

We have two (2) types of reports that can be created using the Lofty Present Tool:

1. The CMA is a simplified report with just the fundamental listing comparison information. All Lofty users can create an unlimited number of CMA reports.
2. The Listing Presentation is a fully customizable CMA report, which contains not only the Listing comparison data but also a deep analysis and other customizable content.

Learn how to create a CMA/Listing Presentation here: How to Create a CMA and Listing Presentation

Summary

• Purchasing the Lofty Present Add-On
  • Lofty Present Team
  • Lofty Present Personal
• Cancelling the CMA Tool
• FAQ

Purchasing the Listing Presentation Add-On

Lofty Present includes both the free CMA tool as well as the paid add-on Listing Presentation feature. Lofty Present costs $19.99 per month, pro-rated based on the day of the month purchased and can be purchased in the Lofty Marketplace or via the Marketing page.

Once purchased, you will immediately have access to unlimited Listing Presentations. Learn how to create a Listing Presentation here: How to Create a CMA and Listing Presentation

There are two (2) Lofty Present options - Team and Personal.

Lofty Present Team

If you are an account or office owner, you will have the option to purchase Lofty Present Team. This version allows you to create Listing Presentation templates for your team members to use and see the reports that your team members are creating. It costs $19.99 per month for each user you invite to your Lofty Present Team.

Lofty Present Personal

All Lofty users have the opportunity to purchase Lofty Present Personal. Lofty Present Personal also costs $19.99 per month and allows you to create your own Listing Presentation templates and create unlimited listing presentations in your own personal space.

Cancelling the Lofty Present

If you would like to cancel this add-on, please reach out to support@lofty.com.

FAQ

Is there a limit to the number of CMAs I can create? 

No. All Lofty users can create unlimited CMA reports. Lofty Present allows you to create unlimited Listing Presentations. 

Questions?

If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.

Related terms: CMA, Comparative Market, Lofty Present, Listing Presentation