Overview

We have restructured the AI Copilots platform to function as a comprehensive professional ecosystem. This new architecture distinguishes between the interface you interact with (the "Brain") and the specialized tools that execute tasks (the "Hands").

This guide explains the difference between the AI Assistant and the AI Agents, outlines the specific roles of each agent, clarifies recent naming changes, and details the pricing structure.

1. The Core Structure: Brain vs. Hands

The AI Copilots ecosystem is designed to replicate a real-world human team structure:

The AI Assistant (The "Brain")

The AI Assistant is your primary interface and orchestrator. It is the central point of contact that listens to your requests, understands your context, and manages administrative workflows.

• Role: Personal Assistant & Project Manager.
• Interaction Channels: Direct interaction via Chat, Email, SMS, and Voice (future release).
• Key Capabilities:
  • Calendar Management: Scheduling, reminders, and coordination.
  • Inbox Management: Organizing emails, surfacing priorities, and automating responses.
  • Web Search: Retrieves real-time information from internet sources to aid decision-making.
  • Document Handling: Intelligently uploads, categorizes, and retrieves files.

The AI Agents (The "Hands")

Under the supervision of the AI Assistant operates a team of Specialized AI Agents. These are virtual experts trained in specific domains (such as sales, marketing, or design). When the Assistant receives a complex request, it delegates the execution to the appropriate Agent.

2. Comprehensive Breakdown of AI Agents

Each AI Agent is designed to automate and optimize a specific vertical of your real estate business.

Sales Agent (previously "Sales Assistant")

Status: Available Now

The Sales Agent functions as your dedicated, 24/7 virtual Inside Sales Agent (ISA). Its primary goal is to capture, qualify, and convert leads into appointments.

• Website Visitor Capture & Lead Qualification: Automatically engages traffic on your website, profiling visitors and qualifying their intent in real-time.
• Automated Lead Nurturing & Follow-up: Executes consistent follow-up campaigns via text and email to ensure no lead falls through the cracks.
• Smart Appointment Setting: Identifies when a lead is ready to meet and handles the scheduling logistics to book appointments directly on your calendar.
• Personalized Lead Responses: Uses advanced context understanding to provide natural, human-like responses tailored to the lead's specific inquiries.

Social Agent (previously "AI Marketer")

Status: Available Now

The Social Agent acts as your automated social media manager, building brand presence and engagement without manual oversight.

• Market and Competitor Insight: Analyzes market trends and competitor activity to inform strategy.
• Weekly Social Planning: Automatically creates and schedules consistent content calendars.
• AI-Generated Listing Captions: Instantly drafts engaging, professional captions for property listings.
• Automatic Posting: Publishes content simultaneously across multiple channels (Facebook, Instagram, LinkedIn, etc.).

SEO Agent (New)

Status: Currently Beta Testing

The SEO Agent serves as a technical marketing expert, ensuring your digital presence is optimized for both traditional search engines and AI-driven search tools.

• Traffic Analysis: Identifies specific keywords and content strategies driving traffic.
• AI Search Optimization: Optimizes content to ensure visibility in AI chatbot recommendations.
• Site Optimization: Enhances website content structure and metadata.
• Competitor Analysis: Provides actionable insights to outrank local competitors.

Homeowner Agent (New)

Status: Coming Soon

More details coming soon. 

Transaction Agent (New)

Status: Coming Soon

More details coming soon. 

Website Building Agent (New)

Status: Coming Soon

More details coming soon. 

3. Workflow Example: The Multi-Agent Ecosystem

The true power of the platform lies in the collaboration between the Assistant and the Agents.

Scenario: A user asks, "Hi, could you please follow up with all my new Zillow leads automatically?"

1. Input: The user speaks or types to the AI Assistant.
2. Processing: The AI Assistant (The Brain) interprets the intent, identifies the target audience (Zillow leads), and determines the required action (follow-up).
3. Delegation: The Assistant assigns the task to the Sales Agent.
4. Execution: The Sales Agent (The Hands) executes the specific automation scripts to text or email those leads.

4. Product Renaming & Terminology

To align with this new structure, previous product names have been updated:

Questions?

If you have any questions regarding this topic or any others, please contact our Support Team via email at <support@lofty.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.