Introduction
Whether you're a Company, Team, Office, or Agent, your website plays a key role in showcasing your brand and supporting your business goals. It is where your leads start to build trust with you, find their dream home,
In this guide, we’ll walk you through how our website system works, how your site is built, and how you can unlock powerful packages to take your online presence to the next level. From custom domains to full SEO control, we’ve got the tools to help you stand out and stay on brand.
Summary
Website Types
Website Type refers to who the package is for. There are Company Websites, Agent Websites, Team Websites, and Office Websites. In the section below, we’ll walk through what each type includes right out of the box. After that, we’ll explore the available upgrade paths so you can see how to expand your site as your goals grow.
Company Website
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- 1 Company Website is included with each Lofty package.
- Site Owner: Lofty Account Owner
- Site Level: Company
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Site Type: Full Site
- Able to configure a vanity domain. Has full SEO capabilities and unlimited personalization.
- Must go through an individual MLS application to get the data connected
- Websites nestled beneath a Company website will be copies of the Company website.
Agent Website
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- 1 Agent Website is included per user (except the Company Owner). Additional Agent Websites can be purchased if you want different branding or work in different areas.
- Site Owner: Lofty Users, except Account, Office, or Team owners.
- Site Level: Individual User
- Site Type: Basic
- Has limited customization and feature access
- Based on the Company, Office, or Team website above it.
- Does not need to go through an individual MLS application. Listings are provided by the Company, Office, or Team website.
- Always a third-level domain (firstname.website.com)
- 1 Agent Website is included per user (except the Company Owner). Additional Agent Websites can be purchased if you want different branding or work in different areas.
Team Website
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- 1 Team website is included with the purchase of a Team Add-On.
- Site Owner: Team Owner
- Site Level: Team
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Site Type: Full Site
- Able to configure a vanity domain. Has full SEO capabilities and unlimited personalization.
- Must go through an individual MLS application to get the data connected
- Websites nestled beneath a Team website will be copies of the Team website.
Office Website
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- 1 Office website is included with the purchase of an Office Add-On.
- Site Owner: Office Owner
- Site Level: Office
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Site Type: Basic
- Has limited customization and feature access
- Based on the Company or Office website above.
- Does not need to go through an individual MLS application. Listings are provided by the Company or another office website.
- Always a third-level domain (firstname.website.com)
Website Packages
The Company Website is the core structure that other websites are built on. This setup ensures consistency across your brand while giving you the flexibility to grow.
To go beyond the basics, you can unlock additional features through Website Packages:
Vanity Domain Website
Unlocks the ability to set a custom domain name for your website, giving you a branded, professional web address.
- You can bring your domain, or you can purchase one through Lofty.
Full SEO Website
Enables full customization of your website content and structure, along with advanced tools to optimize your site for search engines.
What to choose? If you're an agent who wants to stand out with a fully customized site, you'd start with your Agent Website and unlock Full SEO. Or if you're part of a team looking for a branded domain, Team Website + Vanity Domain is the perfect fit.
You can tell what package you have in the CMS site list.
Purchase a Website Package
In the Marketplace under Branding and Marketing, you will see Vanity Domain Website and Full SEO Website.
If you are a Company, Team, or Office Owner, you have the option to purchase for your Agents or your Team/Office(s).
If you are an Agent, you will only have the option to purchase for yourself.
Go to your Lofty Website
To find your Lofty website, go to Website in the top menu navigation.
This will take you to the Site List. Here, you will be presented with a list of the websites to which you have access. This will vary based on permissions, but if you are the Company Owner/Admin, you will be able to see all websites, and if you are a Team or Office Owner/Admin, then you will see all websites within the team or office that you manage.
Clicking on the site you would like to manage will take you to the CMS editor. Here, you can manage the appearance of your website, your website settings, listing filters, blog posts, and more.
Questions?
If you have any questions regarding this topic or any others, please contact our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat through your Lofty CRM.
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