Lofty supports creating a landing page to feature each area in your market to attract more leads using auto-populated local information. Different featured area pages have the same style with content related to that area. Creating them one by one could be a lot of work, so the CMS Tool also supports creating a group of featured area pages at a time.
Notice: The Starter package does not come with this feature. If you are on a Starter package and interested in using this feature to its full effect, please contact Support for upgrade options.
Important: Depending on when your Lofty website was created, you will see one of the two UIs.
- If you see Areas in the CMS menu, please jump to the instructions here: BETA - Featured Area UI
- If you do not see Areas in the CMS menu, please continue below.
- Import the Area You Need
- Add a Featured Areas page or Group
- Edit a Featured Area Page or Group
- Featured Area Levels
- Neighborhood Page Optimizations
BETA - Featured Area UI
Import the Area You Need
Add a Featured Area Page or Group
Edit a Featured Area Page or Group
Featured Area Levels
|1||A district, region, master-planned community, or major section of a metropolitan area. For example, Midtown Manhattan, Central Los Angeles, or Summerlin, NV.|
|2||The most common definition of a neighborhood typically represents a colloquial grouping of streets. For example, Greenwich Village, New York, NY, or North Hollywood, Los Angeles, CA.|
|3||A sub- or secondary neighborhood, typically representing a section or enclave within a level 2 neighborhood. For example, Alamo Square, San Francisco, CA, or Chester Square, Boston, MA|
|4||A micro-neighborhood represents a specific condo, apartment building, or residential housing tract within a level 3 neighborhood. For example Corinthian Pointe, Houston TX, or The Austonian, Austin, TX.|
The neighborhood data outlined above will NOT be available for any areas in Canada. While neighborhood pages are desirable because they bring in demographic data as well as all listings available automatically, you will still be able to build a listing page for a target neighborhood or city to share with your clients and include on your website.
Neighborhood Page Optimizations
Multi-Level Neighborhood Selection
The data used to produce data and boundaries for neighborhoods oftentimes has multiple levels. What this means is that there are multiple definitions for a neighborhood using the exact same name. With this update, you can toggle between them using the icon next to their name and this will result in the boundary displaying at the left adjusting accordingly. This icon will only appear when there are multiple options for that same neighborhood name.
Adding a Listing Page
First of all, be sure that you have "Canada" selected under CMS > Settings > Basic Info > Country.
1. Go to Page Editor> Click the +Add Folder button on the left panel. Rename the new page that will be added under the Hidden navigation list.
2. Create your listing page by going to Editor> Pages > +Add page. Choose Listing on the Page Template tab and hit the Next button.
3. Type the page name, you can use the neighborhood/city name.
4. Insert the new page into your Neighborhood folder by dragging the 3 lines.
5. Edit the page by clicking the pencil icon on the upper right. Go to the left panel option to add a custom listing filter then save.
This guide shows the typical components of neighborhood data for the U.S. vs. Canada:
*No crime data is available
Schools & Businesses
BETA - Featured Area UI
If a Lofty user has this Featured Area UI, you will see Areas in the CMS tool menu. If you do not have Areas, you have the original UI. This Featured Area UI is currently in CLOSED beta. This feature is not available by request.
After clicking + Add New Area, a drop-down will allow you to select if you are adding a City or a Neighborhood. The cities and neighborhoods available are dependent on the connected MLSs. A boundary may not appear for all neighborhoods, as the boundary is generated from Home Junction. Be sure to scroll down to add the agent that will represent the featured area.
After the city/neighborhood has been added, 2-3 pages will be created. Those pages are outlined below.
BETA - Featured Area Pages
After the city/neighborhood has been added, 2-3 pages will be created. It's important to note that while three pages are created, they do not all need to be added to the Lofty website since they all link to each other. You can choose which if any, pages you would like to display on your Lofty website. Each page has its own SEO settings, so Lofty users and utilize these to market their specialized areas.
The Introduction page is the same as the current Neighborhood page. This page contains a map at the top with nearby listings, Market Trends, Nearby Locations, Local Information, and Demographics. Clicking More Listings will link to the Search Page.
The Search page lists the homes for sale in the selected area. Clicking Area Overview will link to the Introduction Page. Clicking Market Insights will link to the Market Page.
The Market page provides statistical home sales and value data for the selected area.
Clicking Area Overview will link to the Introduction Page. Clicking More Listings will link to the Search Page.
If you have any questions regarding this topic or any others, please reach out to our Support Team via email at <email@example.com>, by phone at 1 (855) 981-7557, or by chat with us through your Lofty CRM.