Lofty supports creating a landing page to feature each area in your market to attract more leads using auto-populated local information. Different featured area pages have the same style with content related to that area. Creating them one by one could be a lot of work, so the CMS Tool also supports simultaneously creating a group of featured area pages.
Click the + Add New Area button and pick City or Neighborhood.
The cities and neighborhoods available are dependent on the connected MLSs. Use the search bar to type in the area you want to add.
Select the Agent who represents this area.
Featured Area Pages
After the city/neighborhood has been added, 2-3 pages will be created.
Introduction Page
The Introduction page includes a description of the area, market trends, current listings, amenities and attractions, schools and demographics.
Note: If the region selected lacks data, the Introduction will not be displayed.
Search Page
The Search page lists the homes for sale in the selected area and market insights.
Market Page
The Market page provides a market snapshot, market trends, and recent listings.
Add a Featured Area Page to your Website
Navigate to the Page Editor and click on the Pages option.
Click the + Add Page button and select the Featured Area page template.
Select a style and click Next. Locate the area you want to add using the search bar and choose it by clicking the box next to it. You can also click the top box to select all areas.
The introductory page navigation for any areas you have chosen and saved will display under Page Editor>Pages>Hidden Navigation and can be personalized like other pages.
To display the area in the navigation bar menu, hover over the box corresponding to the area, click, and hold while moving the pointer to the related folder like "Neighborhoods".
After completing the rest of the configuration, don't forget to click the "Publish" button in the top-right of the CMS Tool for the changes to apply to the live website.
*IMPORTANT: Please note that if you edit a Featured Area page group, your modifications will apply to all Featured Areas in this group at the same time.
If you want to modify the content for the pages you just configured, you can click the Edit option next to the Featured Area that you want to edit.
Questions?
If you have any questions regarding this topic or any others, please contact our Support Team via email at support@lofty.com, by phone at 1 (855) 981-7557, or by chat through your Lofty CRM.
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