Your Lofty Front site can run on a Lofty subdomain (fastest — available immediately) or on your own custom domain (recommended for brand and SEO).
Option 1 — Lofty subdomain
Every site gets a Lofty-provided subdomain by default, so your site can go live even before your custom domain is ready. You can connect a custom domain later at any time.
Option 2 — Connect your own domain
If you already own a domain
- In your account, go to Website → Domain and enter your domain.
- Log in to your domain registrar (GoDaddy, Namecheap, Google Domains, etc.).
- Add the DNS records shown on your Domain page — typically an A record pointing your domain to Lofty, and a CNAME for
www. - Save, then return to your Domain page to verify. DNS changes usually take effect within a few hours (up to 48 in rare cases).
Using GoDaddy? The Domain page detects GoDaddy domains and walks you through their exact screens.
If you need a domain
Your Specialist can advise on choosing and purchasing a domain that fits your brand and market.
SSL is automatic
Once your domain is connected, Lofty automatically issues and renews your SSL certificate — your site is always served over https with no action needed.
Troubleshooting
- “Verification pending” for more than 48 hours — double-check the record values at your registrar; a stray old A record is the most common cause.
- Domain works without
wwwbut not with it (or vice versa) — make sure both the A record and thewwwCNAME are in place. - Still stuck? Contact support with your domain name and registrar — we’ll check DNS from our side.

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