Introduction

Lofty welcomes partnership opportunities that align with our mission to empower real estate professionals through technology and marketing innovation. This page outlines how partnership requests are submitted, evaluated, and processed, including our commitment to response timelines and collaboration expectations.

Summary

• Submitting a Partnership Request
• Evaluation and Initial Response Process
• Internal Review and Deliberation
• Triage and Assessment
• Stakeholder Presentation
• Decision and Notification
• Partnership Timelines

Submitting a Partnership Request

Want to explore working together? Submit your request using our official form:

Lofty Partnership Request Form

When filling it out, please highlight:

• The business value your integration or partnership would deliver (to Lofty, to your users, and to our mutual customers)

• A high-level vision of how this would work (technical, functional, or go-to-market)

• Any customer champions, metrics, references, or use case examples you have.

We appreciate you giving these details upfront - you help us move faster by giving us what we need to evaluate and get back to you sooner.

Evaluation and Initial Response Process

Once your submission hits our inbox, we will:

• Acknowledge receipt

• Ask clarifying questions (if needed)

We commit to doing that within 5 business days of your submission. Think of this as your first touchpoint with our team. 

Internal Review and Deliberation

Here's what happens next,  behind the scenes:

Triage and Assessment

• Our Partnerships team inspects the proposal for fit: strategic alignment, technical feasibility, business value, and risk. 

Stakeholder Presentation

• If it clears triage, we present to our key decision-makers in Product and Business Leadership. We aim for speed - but recognize that deeper reviews (especially for complex integrations or financial models) will take more time. 

Decision and Notification

• We'll let you know where things land:

  • ✅ Approved to proceed

  • 🚧 Needs more information

  • ❌ Declined (with reasoning, if possible)

• If we move forward, we kick off a discussion to determine what (if any) formal agreement framework is needed.

Partnership Timelines

We strive to move quickly, but delays are inevitable—especially where legal, compliance, or partner-side engineering is involved. We’ll be transparent about changes in timeline and deliver updates regularly.