Introduction

While the Social Studio is available to all Lofty users, we offer an advanced version, which allows for additional social media features. This article covers the Social Studio Pro and Social Studio Team add-ons, as well as the features that are only available in this upgraded version. For a breakdown of the standard Social Studio features, please see our Help Center article: Social Studio 

Summary

• How to Purchase
  • Social Studio Pro
  • Social Studio Team
• Advanced Social Studio Features
  • Auto-Generated Listing Videos
    • Via the Listings Discovery Page
    • Via the Social Studio
  • Automatic Listing Posts
  • Social Media Feed Block

How to Purchase

The Social Studio Pro and Team add-ons are available in the Lofty Marketplace:

We offer two (2) versions, Social Studio Pro and Social Studio Team.

Social Studio Pro

• Cost: $19.99 per month
• Connect one (1) social media profile per social media channel
• Create unlimited auto-listing videos without a watermark
• Set up automatic listing posts
• Social media feed block available for your Lofty website

Social Studio Team

• Cost: $39.99 per month
• Connect five (5) social media profiles per social media channel
  • Ability to connect five (5) more social media profiles per social media channel for $10 per month
• Create unlimited auto-listing videos without a watermark
• Set up automatic listing posts
• Social media feed block available for your Lofty website

Advanced Social Studio Features

The following features are only available with the advanced social studio. For a breakdown of all features included with the Social Studio, please see our article Social Studio.

Auto-Generated Listing Videos

While all Lofty users can create up to ten (10) listing videos per day, only the advanced social studio users may create the videos without the Lofty watermark. 

These video posts may be created in two ways:

Via the Listings Discovery Page

1. Navigate to the Listings Discovery page and select the listing. Click the arrow icon to create a social media post. Click "Add Image/Video" to select the images for the video:
2. Up to six (6) images may be selected to create the video. Check the box at the bottom to generate a video post:
   
3. Next, the video will be created and you may select where to post, like any other social media post. Please note that if this is not your listing, you must obtain permission prior to posting:
   

Via the Social Studio

1. Navigate to the Social Studio and click "+ Create a Post":
   
   
   1. From the options, select "Listing":
      
      
   2. Select the listing. If it is not your listing, you must obtain permission to move forward:
      
      
   3. Click "Add Image/Video" to select the images for the video:
      
   4. Up to six (6) images may be selected to create the video. Check the box at the bottom to generate a video post:
   5. Next, the video will be created and you may select where to post, like any other social media post:

Automatic Listing Posts

Automatic listing posts will automatically be posted to your selected social media profiles when the listing status changes. The available statuses are:

• Coming Soon
• New Listings
• Open House
• Price Reduced
• Under Contract
• Sold
• Back To Market

To set up this feature, navigate to the Social Studio, click the Settings button, and select Auto-Post Settings:

Default content has been created for each of these status changes. The content may be edited by clicking Default Content:

Select Auto-Post Listing Rules to set when a social media post will be automatically posted and the channels to which it will be posted:

To turn auto-posts on for listing status changes for Team Listings or My Listings, toggle the switch to the right. To edit the social media profiles the listing status change is posted to, click the edit icon. Check the box at the bottom to set this preference for all Listing Status change auto-posts that are enabled:

Social Media Feed Block

To add the social media feed block to your Lofty website, navigate to the CMS tool and open the website editor. More information on editing your Lofty website can be found here: Add / Edit Website Pages

The social media feed block is located in the Block Library:

When the block is added, it will automatically add any social media posts that have been shared. To edit the feed sources, click the edit icon on the block to open the block editor panel:

Please note:

• When a site visitor clicks on any of the posts, it will redirect them to the details on that social platform.
• This Social Feed will show existing posts from connected social pages even if they were not published via the Lofty Social Studio (with the exception of LinkedIn).
• Video posts will not display
• Link-only posts will not generate a preview